“Its Not just fashion, It’s a lifestyle!"
Fashion subculture. Originated in Harajuku, Tokyo (late 1970’s).
Lolita was primarily influenced by Victorian clothing and costumes from the rococo period. Over time this has developed and created further styles of Lolita including: classic, sweet, gothic, punk and decora.
More recently Lolita has started to become more popular in the United States, where it takes a slightly different spin to adapt to its American culture.
Although there is various different styles of Lolita outfits are built up of the same elements.
Brands such as Milk and Pink House started the first true Lolita production lines. Then, sweet gothic Lolita brands such as Baby, the Stars Shine Bright and Metamorphose temps de fille started up and stretched the genre even further.
Although there is various different styles of Lolita outfits are built up of the same elements.
Brands such as Milk and Pink House started the first true Lolita production lines. Then, sweet gothic Lolita brands such as Baby, the Stars Shine Bright and Metamorphose temps de fille started up and stretched the genre even further.
The most common Lolita clothing consists of: headwear (Bow), blouse, belle shaped skirt (jumper skirt), bloomers, socks (over-the-knee), shoes (Mary Jane’s).
Lolita on the Street.
Camden High Street.
I found many stores here that sold true lolita clothing. Ranging in all styles, from Gothic to sweet.
It all started when...Omotesando and Takeshita-dori, streets in the Harajuku district, were closed to traffic on Sundays.
This closure allowed youths to gather in Yoyogi Park and the surrounding streets to listen to rock music performances, shop and spend time among other young people. Youths and street performers started appearing in, wild unconventional outfits which gradually developed into recognisable styles such as lolita, gyaru or kogal, decora and ganguro. These styles were catalogued by a street photographer, Shoichi Aoki, in his magazines STREET, started in 1985, and FRUiTS, started in 1997.
Classic Lolita.
Classic Lolita is the tamest of all the Lolita styles as many Classic dresses could pass for a garden party, church or summer dress. Unlike Sweet Lolita that is about looking cute, Classic Lolita is about looking classy, and goes back to Lolita fashion's roots in Victorian fashion, taking inspiration from the floral patterns, and the sense of elegance of the era; bold colours aren't normally found in Classic Lolita clothing.
Sweet Lolita.
This focuses on the child and fantasy aspects of Lolita, the style adopts the basic Lolita format and uses lighter colours and childlike motifs in its design.
Gothic Lolita.
Punk Lolita.
This has added punk fashion elements to Lolita fashion. Motifs that are usually found in punk clothing, such as tattered fabric, ties, safety pins and chains, screen-printed fabrics, check, and short, androgynous hairstyles are incorporated into the Lolita look.
Decora Lolita.
With decora Lolita, there is a more playful ‘decorated approach’. Literally. This style includes more kitsch patterns, colours and ‘add-on’s’ such as bows, cupcakes and ‘cute’ animals. Anything Goes!
With decora Lolita, there is a more playful ‘decorated approach’. Literally. This style includes more kitsch patterns, colours and ‘add-on’s’ such as bows, cupcakes and ‘cute’ animals. Anything Goes!
Tim Walker.
Lolita Style Dresses.
Fun
Fairytale
Fantasy
Fairytale
Fantasy
Statement Fashion Celebrity.
Lady Gaga.
Wearing Lolita style with a twist.
Anime.
Lolita inspired.Classic
Cartoonish
Child like
Japan oil crisis 1973.
Japan faced an economic challenge in the mid-1970s. The world oil crisis in 1973 shocked an economy that had become virtually dependent on foreign petroleum. Japan experienced its first post-war decline in industrial production, along with severe price inflation. The recovery that followed the first oil crisis revived the optimism of most business leaders, but the maintenance of industrial growth in the face of high energy costs required shifts in the industrial structure.
Lolita inspired.Classic
Cartoonish
Child like
Japan oil crisis 1973.
Japan faced an economic challenge in the mid-1970s. The world oil crisis in 1973 shocked an economy that had become virtually dependent on foreign petroleum. Japan experienced its first post-war decline in industrial production, along with severe price inflation. The recovery that followed the first oil crisis revived the optimism of most business leaders, but the maintenance of industrial growth in the face of high energy costs required shifts in the industrial structure.
The fashion element is characterized by darker make-up and clothing. Red lipstick and smokey or neatly defined eyes, created using black eyeliner, are typical styles, although as with all Lolita sub-styles the look remains fairly natural.